In accordance with the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be correct and up to date at all times. What’s more, this information is publicly available on WHOIS websites and while this may be OK for firms, it may not be very convenient for individuals, because everyone can view their names and their personal home and email addresses, particularly in an age when identity theft is not that atypical. That is the reason why domain name registrars have come up with a service that conceals the details of their customers without modifying them. The service is called Whois Privacy Protection. In case it is active, people will view the details of the domain registrar, not the domain owner’s, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still not possible to hide your personal info with some country-code extensions.